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Online Video Viewing Continues To Boom |
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DVR and online video continue to show considerable growth in the U.S., up 21.1% and 34.9 percent respectively, in time spent in the third quarter of 2009, according Nielsen's latest Three Screen Report.
In Q3, the average American watched 31 hours of TV per week, with 31 minutes spending playback mode with their DVR.
In addition, each week the average consumer spent 4 hours on the Internet and 22 minutes watching online video.
The average consumer spent 3 minutes watching mobile video each week.
"Americans today have an insatiable appetite for not only content, but also choice," says Nic Covey, director of cross-platform insights at Nielsen.
"Across all age groups, we see consumers adding the Internet and mobile devices to their media diet - consuming media anytime and anywhere possible."
Online video viewing is also on the rise, with Internet users watching 53 more minutes of video online in Q3 compared to the previous year.
Time spent among overall mobile video viewers remains consistent, with teens reporting the most time spent on average watching mobile, at just over 7 hours per month. Older mobile video users age 45-54 reported viewing 3 hours on their mobile phones each month.
Social networks are becoming a popular source for online video. Time spent viewing video on social networking sites increased 98 percent from October 2008 to October 2009. Older demographics are also helping to drive the growth in video consumption with in social media. The 35 to 49 year old segment increased their viewership time by 37 percent and those over 65 increased their viewership 47 percent year-over-year.
Mobile video viewing continues to grow, with 15.7 million Americans viewing video on their mobile phone in Q3, an increase of 53 percent over last year.
Related Articles:
> YouTube Gets Well Over A Billion Views Per Day
> Online Video Viewing Sees New High In August
> MTV Offering...Music Videos?
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Google Cracks Down On “Google Money” Scammers |
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Google said today it is taking aim at fraudulent companies that uses its name for money scams.
Bogus offers such as "Easy Cash with Google" and "Use Google to Make 1000s of Dollars!" has led the company to take a number of measures.
Google has filed a lawsuit against Pacific WebWorks and several other unnamed defendants for using its name in questionable money schemes.
The Official Google Blog offers more details. "Even as we're taking legal action to try to cut these sites off at the source, we're still working constantly to remove scammy URLs from our index, and we'll permanently disable AdWords accounts that provide a poor or harmful user experience, whether or not they use Google's trademarks illegally."
Google warns users to be wary of the following names:
Google Adwork
Google ATM
Google Biz Kit
Google Cash
Earn Google Cash Kit
Google Fortune
Google Marketing Kit
Google Profits
The Home Business Kit for Google
Google StartUp Kit
Google Works
Related Articles:
> Google Shares Search Predicitons
> New Google Feature Could Steal Some of Bing's Travel Thunder
> Google's Search Options Increase
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Amazon Working on Accessibility Features for Kindle |
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Amazon is making some enhancements to its Kindle electronic reader, aimed at improving the reading experience for people who are blind, visually impaired, or dyslexic.
"Kindle is for anyone who loves to read—in fact, we’ve heard from thousands of vision-impaired customers and customers with learning disabilities over the past two years who have been helped tremendously by Kindle," said Amazon Kindle Vice President Ian Freed, Vice President.
"With some key modifications, we believe Kindle can be a breakthrough device for the blind, and the team is excited about making these enhancements," added Freed.
To make Kindle more useful for the blind, the Kindle team is currently working on an audible menuing system so blind and vision-impaired readers can easily navigate to books without the need for assistance. Blind people will also be able to listen to books with the "Read to Me" feature, just as they can currently do with the Kindle.
Amazon will also include a new "super size" font, which increases the number of font sizes from six to eleven. The seventh size will be twice the height and width of the current largest font.
Amazon's new Kindle features are scheduled to be released next summer. The device saw record sales in November. Amazon said it was the most "wished" for, the most "gifted," and the number one best-selling product across all of Amazon's product categories. Amazon was of course one of the top retail sites for Thanksgiving and Black Friday, and will likely be up there for the holiday season as a whole.
Related Articles:
> Barnes & Noble Says No Nook For Holidays
> Amazon's Kindle Breaks Sales Record in November
> Walmart Wins Thanksgiving, Amazon Wins Black Friday
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Online Holiday Spending Hits $15.3 Billion |
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Online holiday spending has reached $15.3 billion, a 4 percent increase over the previous year, according to the latest report from comScore.
The most recent week saw three individual days surpass $800 million in spending, led by Cyber Monday with $887 million in spending, matching the heaviest online spending day on record. The following Tuesday nearly matched the Cyber Monday total with $886 million in spending, while Thursday, December 3 reached $808 million in spending.
"Cyber Monday, which kicked off the most recent work week matching an all-time spending record with $887 million in spending, was followed by several other strong online spending days helping to accelerate the growth rate for the season-to-date to 4 percent," said comScore chairman Gian Fulgoni.
"Two categories that have been contributing strongly to this growth are consumer electronics and computer hardware, both achieving growth rates well into the double-digits so far, with e-readers, GPS devices, digital cameras, flat-panel TVs and laptops among the most popular sellers. We have now passed the halfway point of the season with the 4 percent growth in online spending to date slightly exceeding comScore's forecast of an overall 3 percent growth rate for the entire season. It will be interesting to see if the encouraging growth continues as we head into the busiest days of the season. Nonetheless, I do expect that we will see the industry's first $900 million online spending day during this next critical week of the season."
An analysis of the top 25 online retailers found a sales growth rate of 13 percent through November, while smaller retailers experienced a year-over- year decline of 10 percent. The larger retailers grabbed 64 percent of all dollars spent during the period, a 6 percent increase from last year.
"It's pretty clear that the larger, established retailers have an overall competitive advantage during a recession," added Mr. Fulgoni. "Not only are they better equipped to meet the price demands of cash-strapped consumers, but they are also able to maintain their marketing investments and gain consumer mindshare.
"Both Amazon and Walmart come to mind as online retailers that appear to be benefitting from this dynamic during this holiday season. To be clear, I'm not saying that all smaller retailers are struggling, but, taken as whole, the smaller retailer segment is clearly underperforming this season."
Free shipping has become increasingly important during the 2009 holiday season. During the week ending November 22, transactions that include free shipping accounted for 50 percent of all online sales, an 11 percent increase over last year.
Importantly, the average order value for orders including free shipping has been 15 percent higher than those without free shipping, which indicates that retailers have been successful in using minimum spending thresholds for free shipping to persuade consumers to spend more per order.
Related Articles:
>Cyber Monday Deals Attract Online Shoppers
>Walmart Wins Thanksgiving, Amazon Wins Black Friday
>Online Retailers See Strong Cyber Monday Sales
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Google Seeking Not To Cross The Creepy Line |
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Google CEO Eric Schmidt while appearing on Fox Business made some interesting comments about Google's emergence as a huge Microsoft-like business power. I thought most interesting was Schmidt's statement about Google becoming like Microsoft, "Hopefully, we won't repeat the mistakes that Microsot made ten years ago that ultimately led to all these things that happened with them".
Schmidt elaborated:
"In our case we see ourselves as a disruptor, and a disruptor because we are using new technology to solve real consumer problems, that in some cases people didn't even realize could be solved. We are also a company that operates at scale using computers globally. And of course, we are in the information business and people have a lot of opinions on how information should be organized."
Fox Business' Neil Cavuto asked Schmidt in reference to Google's new Dashboard product how we really knew if Google deleted our personal data when we pressed delete via Dashboard. Schmidt's response:
"Because we say so and we would be sued (if we didn't)."
Cavuto joked: "It's like ... come in peace to serve man."
Watch the whole interview below:
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